Five questions about the products made here.
About two minutes. The first 500 approved entries each receive a S$10 FairPrice Group E-Voucher by email.
S$10
FairPrice Group E-Voucher
- Usable online and at over 190 FairPrice stores
- Valid for 12 months from the date it is issued
- Sent by email after your entry is reviewed

What you will be asked
All five are multiple choice. Nothing is written in free text, and no question is about your household or your income.
How often you buy Made in Singapore products
Every week, a few times a month, now and then, or not something you have come across.

Which categories you buy most
Sauces, snacks, bakery, drinks, frozen, dry goods, household.
What matters most when you choose
Supporting local, freshness, quality and food safety, value, or the taste you know.
Where you discover new products
The app, in-store displays, social media, friends and family, or flyers.
Whether you expect to buy more
A one to five answer, over the next three months.
Brands you will find in the range
A sample of what is carried under Made in Singapore today. Each one opens its page on fairprice.com.sg.

Prima
Packet Flour, Plain
Dry goods

Tai Sun
Rice Vermicelli
Noodles

Marigold
Greek Style Yoghurt, Natural
Dairy

Fortune
Silken Tofu, Japanese
Chilled

Chew's
Fresh Eggs with Vitamin E
Eggs

Seng Choon
Large Eggs
Eggs

N&N
Big Fresh Eggs
Eggs

Pasar
Fresh Eggs, Large
Eggs

Sakura
Bean Sprouts
Produce

Delicato
Bratwurst Pork Sausage, Smoked
Chilled

Delicato
Chicken Sausage, Smoked
Chilled

Pasar
Bean Sprout
Produce
How the voucher reaches you
- Every entry is checked
- A person reviews each entry rather than a voucher going out automatically. That is what takes up to 7 days.
- Sent by email
- To the address you entered, once your entry is approved. Nothing is posted to you and nothing arrives at your door.
- We may call you
- To confirm the entry is genuine. A real call from us asks only whether you entered. It never asks for bank details, an OTP or a payment.

Why we are asking
FairPrice groups products made in Singapore into a single range, online and in store, and we supply part of it. What we do not know is how shoppers actually come across it: whether people look for the label, which aisles they expect it in, and what would make them pick it over the imported option.
Your answers are read together with everyone else's. Nothing you answer is attached to your name in any report.
Before you start
To review your entry and issue the voucher we collect your name, email address, mobile number and the last 4 digits and letter of your NRIC or FIN. They are used to send the voucher, to check that each person enters once, and to confirm the entry is genuine. Survey answers are analysed in aggregate. We do not sell your details, and you can ask us to delete them at any time.
We will never ask you for
- Your full NRIC or FIN number
- Bank, card or PayNow details
- A password, an OTP, or a one-time code of any kind
- Payment of any amount, including delivery or admin fees
This holds on the phone too. If a page, a message or a caller claiming to run this campaign asks for any of the above, it is not us. Hang up and write to the contact in the footer.
The full rules, including eligibility and how long we keep your details, are in the terms and conditions.
Five questions, about two minutes.
S$10 FairPrice Group E-Voucher for the first 500 approved entries.
